The 28th annual Billboard Latin Music Conference held last week in Miami, Fla. attracted hundreds of aspiring music artists. The three-day conference, which combined education and entertainment, provided pertinent information to its attendees.
The informational panel and Q & A sessions held at the Ritz Carlton in South Beach featured important guest speakers and artists from the Latin music industry. This year’s conference consisted of many topics of interest that included:
- Pop + Urban = The Perfect Marriage
- The Latin Music Streaming Explosion
- The Marketing Exchange
- Power Players
- I Want to be No. 1
- The Latin Trap
In addition, a few Latin music artists also collaborated in the Billboard Latin Music Conference. Colombian artist Maluma shared his social media pointers in Socializing Maluma. Becky G and Jackie Cruz played key roles during the Latinx Activism session, and Billboard selected Residente and Miguel Bose for its popular Q & A sessions respectively. The most interesting session was the Billboard Superstar Mano a Mano that featured top urban artists Nicky Jam and J Balvin.
It was clear as water, that this year's music conference emphasis was on urban, reggaeton, and pop genres. The three genres are currently dominating Latin radio and Billboard charts. Also to mention, Latin trap is making its move into the Latin music industry.
Another key factor during the conference was collaborations. Artists were advised how significant it is today to go outside their comfort zones by collaborating in one of the mentioned genres especially reggaeton.
Each evening concluded with entertainment that included Nicky Jam and ChoQuibTown as the headliners for Pandora’s Noche de Música, and Billboard’s showcase consisted of performances by Bulka, Casilda, Railrod, Bianca, Juank Indigo, and Jeloz. Lastly, Los 4 closed out the 2017 Billboard Latin Music Conference.
