Uforia Live, part of Univision’s Uforia Music Series, returns on October 25th for a star-studded, live streamed concert experience hosted by El Bueno, La Mala y El Feo (The Good, The Bad and The Ugly). With its focus on celebrating Regional Mexican music, El Bueno, La Mala y El Feo is the most listened to Hispanic radio show in the United States.
Sponsored by State Farm and Cerveza SOL, Uforia Live will feature regional Mexican superstars Christian Nodal and Calibre 50 for an evening of unforgettable performances from their shared hometown of Guadalajara, Mexico.
The Uforia Music Series, launched in 2018, features the biggest Latin music stars and emerging artists in pop, reggaeton and regional Mexican. The 2020 Uforia Music Series kicked off with September’s Uforia Live show and featured a historic surprise mobile live streamed concert experience by Bad Bunny through the streets of New York City.
What: Univision’s Uforia Music Series with Christian Nodal and Calibre 50
When: Sunday, October 25th 2020 at 9 p.m. ET/6 p.m. PT
Watch on: UforiaMusic.com, YouTube.com/UforiaMusic as well as on the El Bueno La Mala y El Feo Facebook and Twitter.com/UforiaMusica. The show will also be livestreamed on the La Qué Buena, Zona MX and La Jefa Regional Mexican social media accounts in Austin, Chicago, Dallas, Fresno, Houston, Las Vegas, Los Angeles, McAllen, TX, Phoenix, San Antonio, San Diego and San Francisco.
Univision’s Uforia, New York’s La X 96.3 FM and Bad Bunny took New York City by surprise on Sunday evening, with a historic livestream experience on a mobile stage in celebration of Hispanic Heritage Month presented by Verizon. The Uforia live event marked the return of the Uforia Music Series which kicked off featuring a groundbreaking performance by the genre-defying global superstar. And even better it was live streamed for fans free of charge across the United States, Puerto Rico and internationally on both UforiaMusic.com and Bad Bunny’s YouTube.
Hosted by Univision New York correspondent Damaris Diaz and La X 96.3FM on-air sensations Brea Frank and Shino Aguakate, the concert began at Yankee Stadium and traveled across parts of the Bronx and Washington Heights before ending in front of Harlem Hospital. The 90 minute or so event culminated with a special finale for frontline workers in support of Verizon’s Feed the Frontlines effort, which has served over 80,000 meals to health workers since April.
Bad Bunny's appreciation and encouragement during trying times didn't go amiss as he stated, “My respects and thanks to those people who have sacrificed their lives, giving it all for the health of this city. With a lot of faith in God, I have hope that good things are coming. I know we are going through very difficult times, but I have hope that people doing things with their heart, spirit, faith and hope, we're going to move forward... Use this time to reflect, make changes...”
The artist sure put it off ducking at every traffic light, bridges, and tree branches while maintaining his balance in the moving mobile stage. The exclusive mobile stage set on top of a 'subway car' was transported by a truck designed especially for Bad Bunny's historical concert. Once it got dark out, the presence of bunnies illuminated the 'subway car'.
Featuring special virtual guest appearances by J Balvin, Sech and Mora, the livestream brought Bad Bunny fans all their favorite hits, including “Bye me Fui,” “Callaita,” “Te Boté” and “Yo Perreo Sola.”
In addition to honoring Hispanic Heritage Month and essential workers, the event also commemorated the third anniversary of Hurricane Maria making landfall in Bad Bunny’s native Puerto Rico.
“We are extremely excited to celebrate the richness of Latinx culture during Hispanic Heritage Month with this one-of-a-kind live streaming experience, and also commemorate the Puerto Rico community's resilience on the third anniversary of Hurricane Maria, in partnership with Verizon,” said Jesus Lara, President of Radio, Univision. “We are proud to showcase the artistry of Bad Bunny who has had such a profound impact on our culture and the music industry at large.”
Bad Bunny is proclaimed as one of the most popular artists in the world. The multi-platinum artist, winner of the Latin Grammy and nominated for the Grammy, constantly manages to break language and stereotype barriers around the globe, becoming an international culture and entertainment icon. Following the huge impact he has had on mass audiences, Bad Bunny became the first Latin reggaeton artist in history to appear on the cover of Rolling Stone magazine. He is also the second male personality to appear alone on the cover of Playboy magazine, after its founder, Hugh Hefner. His leadership within the reggaeton and trap genres has led him to dominate large stages during prominent music festivals and international concert tours.
His most recent album, Las que no Iban a Salir debuted #1 on Billboard’s Top Latin Albums, dethroning himself over his previous albums, with YHLQMDLG at #2 and X 100PRE at #3. Bad Bunny is one of the Latin artists with the most entries to the global Hot 100 list, with a total of 24 hits. In addition, with his album YHLQMDLG, he became the first Latino artist in history to achieve the position #2 on the global list Billboard 200. Each of Bad Bunny’s releases has left their forceful mark on the history of Latin music. His artistic power and leadership in the entertainment world demonstrate his character as one of the most impactful artists of the moment and reaffirm his expansive position in the music industry.
Uforia Music Series took over Los Angeles this past Saturday, November 17 at The Forum in Los Angeles with an all-female concert - Las Que Mandan. The Uforia concert brought fans the hottest Latina legends and rising stars.
The concert marked the first all-female lineup of the Uforia Music Series. Not only was it a showcase of stars who collectively have sold millions of records worldwide and garnered hundreds of awards, it was a display of female empowerment, influence, excitement and immense talent.
“K-LOVE Live Las Que Mandan was without a doubt a historic event that could only have been produced by a platform like Uforia,” said Jesus Lara, president of Univision Radio. The 13,000 people that attended the concert witnessed a moment of Latin Music history filled with positive energy and a sense of female empowerment.
Las Que Mandan made headlines at the all females Latin event that brought back Thalia and Paulina Rubio on same stage after over 25 years, trending on social media throughout the show. Thalia was the first one to hit the stage performing many off her greatest hits including “Arrasando,” “Amor a la Mexicana,” and newest song “No me Acuerdo” with Dominican songstress Natti Natasha. Superstar Gloria Trevi rocked by opening her show spinning over the audience inside a circular bubble to perform her new hit “Dr. Psiquiatra” and some of her iconic hits including “Todos me Miran” and “Me Lloras.”
The packed arena roared at Paquita la del Barrio as she sang legendary hits such as “Rata de Dos Patas” and enjoyed her opening act along with all-women mariachi band Mariachi Divas. Paulina Rubio rocked the stage with her new song “Suave y Sutil.” The stacked lineup for the concerts also included rising star Yuridia.
Fans can look forward to the next Uforia concert, Amor a La Musica, to be held in Miami on December 7, 2018. Tickets are available for purchase at Ticketmaster,com here.
La X Love Live! part of Univision Radio and Univision
Music Uforia Music Series that wowed fans last year in Dallas and
Los Angeles is coming to New York on Friday, February 9 at Radio
City Music Hall in the heart of Midtown Manhattan. A night where a few renowned artists will debut new songs.
La X Love Live!, produced in partnership with Adam
Torres Concerts, will welcome all performers for the first time to New
York’s iconic Radio City Musical Hall with debut performances by Colombian
superstar J Balvin, Grammy nominated Luis Fonsi, Puerto Rican music
duo Zion & Lennox, and urban tropical sensation Nacho. Plus,
trailblazing reggaetoneros Jowell & Randy and Farina take
the stage for an unforgettable night of entertainment.
The success of the Uforia Music Series is in
no small part due to Univision Radio’s unique ability to leverage its multi-platform assets, vast infrastructure and industry relationships to offer
audiences events that feature the hottest entertainers performing today. The
concert series celebrates Hispanics who live in a bilingual, bi-cultural world.
Artists whom have participated in the Uforia Music Series include Becky G,
Camila, Carlos Santana, Carlos Vives, Daddy Yankee, El Dasa, Enrique Iglesias,
J Balvin, Kid Cudi, Kid Ink, Ludacris, Nelly, Romeo Santos, Wisin and Yandel
among others.
Fans interested in attending the event can purchase tickets
at Ticketmaster by clicking here.
